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Graphic designs

A collection of creative marketing collateral.

Airsys Cooling technologies

Manufacturing: Mission-Critical Cooling

Brand & Creative Services Specialist

Airsys is a global cooling enterprise that focuses on providing efficient cooling solutions for mission-critical infrastructure. Orginally founded to provide cooling for MRI machines and other medical equipment, Airsys is now competing against major brands in the data center industry to provide sustainable cooling systems that focus on using less power to provide more thermal control. My work at Airsys included brand and creative strategy considerations alongside daily graphic design production – including, but not limited to: digital and print advertising, social media and website graphics, apparel design, sales decks, email marketing, campaign strategy, event collateral, and other creative service needs.

R.B. Simms Centennial celebrates 100 years of the R.B. Simms Drinking Water Treatment Facility and Municipal Reservoir #1, both established in 1926. For Spartanburg Water, I developed a centennial brand identity inspired by the facility’s history and enduring role in the community. The project included a commemorative logo system, visual identity, and enamel pin, with supporting heritage-inspired posters, postcards, and sticker designs. The result blends historic utility aesthetics with a modern, cohesive visual language—honoring a century of water service while giving the celebration its own distinct identity.

spartanburg water

Utilities: Water Treatment & Distribution

Freelance Graphic Designer

iTrust Wellness is a mental healthcare provider specializing in psychiatric medication management. iTrust strives to make mental healthcare more affordable, accessible, and flexible, and they rebranded in early 2023 to more professionally align with this mission. My work with iTrust began shortly before the launch of the rebrand, at which time I was able to refine messaging, strategy, visuals, and assets that supported the new brand’s recognition. My in-house design work included social media and web graphics, print collateral, email marketing, and UX/UI design as the company worked to create an automated intake process for new patient requests and referrals.

itrust wellness

Mental Healthcare: Psychiatric Medication Management

Marketing Coordinator

mauldin cultural center

Local Government: Community Arts & Entertainment

Prospective Designer: Skills Exercise

As a candidate for the Mauldin Cultural Center's marketing coordinator and designer, I participated in an intensive skills exercise in which I was asked to design theoretical video and digital advertisements for two upcoming events: the theater's production of Sweeney Todd, and the annual SOO-IE BBQ competition. The parameters of the tasks included creating a theoretical partnership to promote the theatrical opening, and to include the existing sponsor (Ace Hardware) in the barbecue competition announcements. The only assets provided were the Mauldin Cultural Center, Sweeney Todd, and SOO-IE logos - all other assets I sourced or created independently.

Each summer, Southern First Bank promotes their partnership with the United Way through a donation-based campaign. In 2023, the campaign theme, "Dog Days of Summer", was decided due to the summertime heat. I was asked to create an illustration for the campaign t-shirts, at which time I pitched the notion that the bank's dog-friendly atmosphere could be used literally for the campaign visuals. Marketing ran with the idea, and the campaign raised over $100,000.​

southern first bank

Finance: Community Banking

Campaign Illustrator: United Way Partnership

but wait, there's more!

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Illustration of a hand making the shaka sign to express a casual greeting.

© 2026 Desiree K. Smith. All rights reserved.
No part of this portfolio or the artwork displayed herein may be reproduced, distributed, or used for AI training without prior written permission.

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